Karachi – February 16, 2016 – The country’s most loved chocolate brand, Cadbury Dairy Milk introduced the internationally successful Cadbury Dairy Milk Marvellous Creations in Pakistan in January 2016. Marvellous Creations, an innovative sub-brand in the Cadbury Dairy Milk portfolio is differently shaped to any chocolate you have seen before and delivers a phenomenal chunky eating experience in an exciting combination of flavors!
The product branding event held in Dolmen Mall, Clifton Karachi on 13 February 2016. The event was covered by Pakbrands’ Photographic Blogger Mr. Syed Ali Ashraf. Cadbury Dairy Milk Marvellous Creations brings together a magical mix of delicious Cadbury Dairy Milk chocolate with fun candy store ingredients that make for a surprise in every bite. It has been launched in two of the most popular variants: Jelly Popping Candy (160g and 38g) and Cookie Gummy Crunch (38g) with the larger bar ideally positioned for sharing with family and friends.
The launch is supported by a strong integrated national marketing campaign that includes advertising, outdoor, impactful instore executions as well as experiential, PR and digital elements. Marvellous Creations branding not only on its packaging but on all communication platforms spells out joy, festivity and excitement. Some of the media and blogging professionals shared their joy:
Fans of Candy Crush loving the games at #MarvellousCreations corner by #CadburyDairyMilk ???? pic.twitter.com/0leBoUhm0o
— Sadiya Azhar (@SadiyaAzhar) February 13, 2016
Jelly Popping candy & cookie Gummy Crunch seems awesome! Lets try it out! #MarvellousCreations #CadburyDairyMilk
— SM Waqas Imam (@smwaqasimam) February 13, 2016
“Our mission is to continue to create joy in the lives our consumers,” said Usman Muneer, Managing Director, Mondelēz Pakistan Ltd, “The launch of Marvellous Creations is timed to cater to the evolving taste palates of our consumers and reinstates Mondelez’ commitment to driving category growth through successful innovations that continue to excite and delight our consumers.”
As part of the experiential leg of the campaign, a carnival themed activation took place at a local mall providing a platform for chocolate lovers to capture the essence of Marvellous Creations. The event brought together families engaging with myriad of funky interactive games and activities to bring the Marvellous Creations concept to life. The activation also hosted a fun photobooth that captured the joy and delight of consumers after having tried the product.
Cadbury Dairy Milk has been serving Pakistani consumers for fifteen years while celebrating moments of joy and festive occasions, in line with its mission.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powdered beverages. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index.
About Mondelēz Pakistan Ltd
Mondelēz Pakistan Ltd, formerly known as Kraft Foods Pakistan is a wholly owned subsidiary of Mondelēz International, Inc. which is a world leader in chocolates, biscuits, gum, candy, coffee, and powdered beverages. Mondelēz Pakistan Ltd’s portfolio includes flagship brands such as Cadbury Dairy Milk and Tang which enjoy a market leadership position in their respective categories.
