Lahore: Leading retail growth and fashion expansion in Pakistan, dynamic fashion brand Sana Safinaz announced their biggest retail venture yet: a brand new flagship space in Lahore’s premium DHA Z Block area, that is their largest stand-alone retail space yet. The new store houses their coveted prêt and luxury prêt lines, unstitched fabric and accessories range. The new outlet is located at 330 Z, Phase 3, DHA, Lahore and is the coveted fashion label’s 14th store nationwide.
The launch event was well attended and featured members of the fashion fraternity, esteemed members of the press and renowned media personalities who came out in great numbers to show their support. Safinaz Muneer, Sadaf Jalil Muneer, Maha Ahmed Hussain and Mohsin Ali were representing team Sana Safinaz at the event. The event also featured a live unplugged musical performance by long term brand patron and celebrated musician Zoe Viccaji and was attended by numerous media personalities including entrepreneur Naz Mansha, designers Ali Xeeshan, Yahsir Waheed, Asifa, Khadijah Shah, Maheen Kardar Ali, Maheen Ghani Taseer and Rema Qureshi and models Kanwal Ilyas, Natasha Hussain, Amna Babar, Maham and Fatima Ejaz
Speaking about the brand’s expansion in Pakistan and its specific outreach in Lahore, Creative Design Head Safinaz Muneer of Sana Safinaz said: “We are delighted to launch our largest outlet to date in Pakistan in Lahore, the heart of the Punjab, where our brand has always been met with much appreciation. This new store is in fact a result of popular demand for more brand accessibility in the burgeoning Defence area of Lahore and ensures that our fashion is now available to a wider diversity of people, thereby enabling us as a major retail force, to create and reach out to a wider demographic.”
Established in 1989, Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is a multiple award winning lifestyle brand and one of the most prestigious and diversified in Pakistan. Sana Safinaz’s design philosophy is to always be current with international fashion trends and to have a finger on the pulse of evolving aesthetics be it with their lawns, prêt, bridals or accessories. Their fashion forwardness in cuts, colour and use of fabric makes them a pioneer in the industry. Sana Safinaz’s lifestyle umbrella also spans to include a separate furniture and home interiors division which also provides clients with superior interior design services. A state of the art furniture showroom opened its doors to Sana Safinaz’s discerning clientele in 2000 in Karachi.