Winter is the season to rejoice for some, but it is also the time to struggle for many. When we sit in the comfort of our homes waiting for the food we ordered, a hardworking guy out there is riding on his 2 wheeler through the chilly wind to make sure that our food is served hot.
#TumhariMehnat was an initiative by Caltex Pakistan under their Winter Bliss campaign to help and reach out to all such people out there who leave the comfort of their homes every day to bring comfort to us. Whether it’s the traffic police guy who stands tall throughout the summer heat and winter breeze; the milkman touring his way around the city or the newspaper guy who wakes up early every morning to bring freshly brewed headlines to our doorstep – we have super heroes all around us! But not all of them can afford to wear a cape, least of all a jacket to keep themselves warm.
Caltex Pakistan took a step this winter to give out a small token of appreciation to all these superheroes who rightfully deserve it and also enabled everyone to do the same.
Jameel is a food delivery boy. He delivers orders at midnight to support his educational expenses. This winter Caltex is recognizing the efforts of Jameel and others who drive bikes in this cold weather with pure dedication towards their jobs! #TumhariMehnat ko Caltex ka salaam!
Posted by Caltex Pakistan on Tuesday, December 26, 2017
During this campaign a winter care kit including helmet and winter jackets were sent out to various social media influencers and bloggers that helped create a positive chain reaction on the hashtag, garnering over 50 Million+ Impressions.
Through this campaign people got a chance to recognize and appreciate the efforts of all these people around us who work outdoors in the cold.
Here are some heart-warming stories on #TumhariMehnat that are truly inspirational.
Zafar Khan has been working at my office since long. He got 4 daughters and they all go to school. Zafar himself isn’t…
Not many of us wake up for others every day, but there are people who start their day just to facilitate others. Courier guys are one of those who welcome every morning with the aim to reach those who they never knows. I am always fascinated by such personnel who are committed to deliver our belongings from one place to another. One of my cousin has recently joined a courier company as a courier personnel and his devotion towards his duty is exemplary. Whether its some hot day or a cold morning, he roams around picking & dropping courier stuff. In my opinion, no one deserves the giveaway of helmet & jacket than him to fulfill his responsibilities in a more effective way. #TumhariMehnat #StruggleIsReal #struggle #Pakistan
While ordering food, we only think about our comfort. #TumhariMehnat honors people who are making it possible despite odd hours and weather conditions. Thanks to @caltexpak for giving this delivery boy(he is newly recruited by a pizzeria and didn't have a helmet) a gift of safety. Pledge to make a difference for someone this season. #WinterBliss #Karachi #HelpOthers