PFDC SUNSILK FASHION WEEK – APRIL 2017: DAY-3 JOURNAL

Lahore:The Pakistan Fashion Design Council in collaboration with Sunsilk presented the third and final day of the tenth PFDC Sunsilk Fashion Week. Indeed the 10th PFDC Sunsilk Fashion Week marked the sixteenth fashion week platform initiated by the Pakistan Fashion Design Council [with nine weeks of prêt-à-porter and six of bridal fashion] and was a direct manifestation of the Council’s commitment to sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry.

Indeed, with #PSFW17, the PFDC introduced to the fashion industry an evolved show concept and structure with an aim continue to advance the pioneering platform towards an international and global standard and standing. The concept behind this structural change to the show format was to give each day of the fashion week a curated experience featuring either a solo designer or grouped designer/high street retail/lawn shows.

Each of these shows were divided between two entirely separate show spaces and two independent ramps within the same venue in their respective time slots [no coinciding or simultaneous shows], a first in Pakistan. Indeed, this came as a deliberate move from the Council to grow fashion week into a more exclusive and premium platform allowing fashion houses rather more independent showcases within the fashion week diaspora and to therefore show to more selective and dedicated audiences.

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Continuing with the structured approach to fashion showcases, the PFDC team built on their commitment to 3 distinct platforms within PSFW with separate and dedicated showcases by Luxury/Prêt designers, High-Street brands and Textile houses.

Indeed #PSFW17 featured some of the season’s most anticipated designer brands, high-street labels and textile brands with an aim to define and present trends for 2017, focusing specifically on fashion for the regions’ long hot summer months.

Day-3 started with an afternoon voile/lawn grouped show featuring So Kamal, Noor by Saadia Asad and Rang Rasiya in Hall B. This was followed by luxury prét evening showcases featuring a solo show by Sana Safinaz in Hall A, a grouped show featuring Khaadi Khaas and Adnan Pardesy in Hall B, a grouped show featuring Asifa & Nabeel and Republic by Omer Farooq in Hall A and a finale solo show featuring Ali Xeeshan in Hall B.

In addition to this, PFDC engaged globally seasoned experts from the UK to create a first of its kind production team comprising of specialists for lighting, sound, choreography and set design with the London based Mustang Productions, headed by Sadia Siddiqui at the helm as the show producer for PFDC Sunsilk Fashion Week for 2017.

The PFDC proudly continued their partnership with Sunsilk as their title sponsor and Bank Alfalah as official banking sponsor while also introducing Slice as their official beverage partner, TCS as the official logistics partner, Borjan as the official footwear partner, Ink Factory as the official printing partners with Pak Suzuki Motors and British American Tobacco as the associate sponsors.

PFDC Sunsilk Fashion Week had N-Pro/NGENTs as official hair and makeup stylists, Maheen Kardar Ali for front stage management, Production 021 for backstage management, Kamiar Rokni from The House of Kamiar Rokni as the official spokesperson for the PFDC, Axis Innovations, Eventum, Shadab Sounds and W production for logistics and operations, Mustang Productions as show producers, Red Communications for digital support, Faisal Farooqui and Dragonfly as official photographers, live-stream by AI Solutions, Urdu1 as the official media partners, CityFM89 as the official radio media partners with media management by Lotus Client Management & Public Relations.

LAWN/VOILE SHOWCASE

 AFTERNOON GROUPED SHOW – HALL B

So Kamal

So Kamal made its PFDC Sunsilk Fashion Week debut with ‘Mughal Sway’. The collection draws its inspiration from the Mughal era. ‘Mughal Sway’ was all about giving a contemporary touch to the traditional craft.

The collection incorporated Mughal era inspired bold patterns and chunky, stone encrusted embroideries in its ethnic wear. From the peony to the chrysanthemum, the trellises of wild roses and the ubiquitous lotus, geometric printed forms and embroidered flowers all took bloom on the finest quality of fabrics such as grip, chiffon and lawn with special finish like aloe vera comfort.

It also featured exquisite tilla work, ruffles, flairs and flowy silhouettes on an enriching colour palette of bright and deep hues.

Noor by Saadia Asad

Noor by Saadia Asad showcased its ‘Daastan-e-Noor’ collection at PFDC Sunsilk Fashion Week’s Lawn segment. It was the high-street version of the label’s latest lawn collection. ‘Daastan-e-Noor’ incorporated prints inspired by bold botanical elements with a fusion of modern ornaments on a blend of lawn, chiffon and silk. The collection boasted a range of shalwars, shift dresses, peplums and drapes in refreshing colours. It also featured an exquisite range for kids.

Rang Rasiya

Rang Rasiya showcased its ‘Spring Canvas’ collection at PFDC Sunsilk Fashion Week’s Lawn segment. From curving lines to gilt and gold, the collection was an extravagant style of art inspired from the timeless European patterns and Medieval French Roses. ‘Spring Canvas’ featured intricate embroideries and subtle laces on traditional yet contemporary silhouettes. Based on a diverse colour palette of soft pastels and vivid hues, the collection incorporated the finest quality of fabrics ranging from jacquards, silk, chiffon, net and lawn.

LUXURY PRÉT SHOWCASE

SOLO SHOW – HALL A

Sana Safinaz

 Sana Safinaz showcased its ‘Chateau Marmont’ collection in a solo show at PFDC Sunsilk Fashion Week’s Luxury Prêt segment. The collection draws its inspiration from the glitz and glamour of old Hollywood. ‘Chateau Marmont’ featured intricately crafted floral motifs in beadwork, embellished embroidery and dramatic appliqué on silks and plush cotton blends. The collection boasted a variety of silhouettes ranging from structured to dramatic on an enriching colour palette that includes jewel tones, pinks and a nod to monochrome.

GROUPED SHOW – HALL B

Khaadi Khaas

Khaadi Khaas showcased ‘The Nomad’ collection at PFDC Sunsilk Fashion Week’s Luxury Prêt Grouped Show segment. The collection interpreted Central Asian rural crafts to modern aesthetics. ‘The Nomad’ featured contemporized eastern silhouettes, voluminous straight cuts and large scale prints embellished with chains, studs and leather foil sheets. An intermix of pure fabrics such as silk, crepe and organza on a tribal color palette constitute the entire collection.

Adnan Pardesy

Adnan Pardesy showcased his ‘Quixotic’ collection at PFDC Sunsilk Fashion Week’s Luxury Prêt segment. The collection draws its inspiration from the idea of “uncluttered simplicity”.

Apart from an exciting range of ensembles for women, the showcase will also feature a select menswear line. Integrating luxe fabrics such as silk organza and charmeuse, ‘Quixotic’ boast embellished shalwars, summer layering and jackets in a variety of silhouettes. The eclectic color palette included hues of pastel, blue, beige, pink, ivory and yellow.

In-line with his inspiration, Adnan Pardesy incorporated specific techniques such as tone-on-tone embroidery, fabric texturing, fabric weaving, cut work and geometric patterns in his latest collection. ‘Quixotic’ was complemented by jewellery from Kiran Fine Jewellery from the ‘Alchemy of Time’ Collection.

GROUPED SHOW – HALL A

Asifa & Nabeel

The duo Asifa and Nabeel showcased their ‘Seraphine’ ‘collection at PFDC Sunsilk Fashion Week’s Luxury Prêt segment. The collection draws its inspiration from the fresh young urban spirit of the feminism.  It is an evocation of natural, luminous femininity. The collection celebrated the splendor and radiance of a glowing femininity.

Republic by Omer Farooq

Republic by Omer Farooq is set to showcase its ‘PARADOX’ collection at PFDC Sunsilk Fashion Week. The collection took its inspiration from the Japanese work-play balance, Paradox explored the contradicting sub-cultures that seem to harmoniously evolve with one another, much like the current state of fashion that is generated by a number of opposing influences seamlessly blending into each other.

The collection made use of cotton, denim, jersey, tropical wool and a variety of silks to create structured silhouettes. The color palette for the collection was based in primitive colours like black, white and grey; showcasing utility and practicality synonymous with Japanese industrial workers which were balanced off by detailing the pieces in bursts of colour and collage like photographs; taking into account the fast paced night life prevalent in Japan.

SOLO SHOW – HALL B

 Ali Xeeshan

Ali Xeeshan showcased his ‘Victory’ collection at PFDC Sunsilk Fashion Week’s Luxury Prêt segment. The collection draws its inspiration from the success stories of the ones who found fame and fortune outside the hallowed halls of high school. ‘Victory’ comprised of neat cut lines, feminine flare and couture tailoring. The collection incorporated cotton based materials along with 3D embellishments to reflect the storyline. The colour palette boasted organic white with accents of vivid hues such as cobalt blue, exotic orange and retro pink.

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