Karachi: Pakistan’s leading biscuit manufacturing company, English Biscuit Manufacturers (Pvt.) Limited (EBM), has launched a special edition packaging for its brand, Peek Freans Gluco, adapting the theme of ‘3-Bahadur’, Pakistan’s first-ever feature length animated film.
The movie projects its three main characters as Superheroes and the same is evidently highlighted in the Brand’s limited edition packaging. Peek Freans Gluco, as a major partner of this movie, has always promoted the concept of edutainment stressing upon the development of cognitive and physical skills through a combination of education and entertainment. Besides the theme based packaging, the Brand has also introduced engaging activities for children through their digital platforms.
On this occasion, Zulfiqar Ali Ansari, Head of Marketing at EBM said, “We are excited to be a part of Pakistan’s first ever, local animated movie. The movie builds on a thought that children are superheroes each with a unique capability through which they can positively impact the society and each child has the ability to make a difference in their individual capacity. This goes along with Peek Freans Gluco’s philosophy of energizing children through nutritious brands that help them achieve their goals.”
In a press conference to be held at a local restaurant in Lahore, the movie’s official song will be launched which has been sung by the vivacious singer, Shiraz Uppal who gained international acclaim for his melodious tracks like ‘Tera Te Mera’ and ‘Roya Re’. Uppal’s affiliation with the movie is a value addition, given his soft vocals and charismatic personality as far as the audience of ‘3-Bahadur’ is concerned. The release date is announced for May 22, 2015.
English Biscuit Manufacturers (Pvt.) Limited was established in 1967 as the first manufacturer of wholesome, hygienic packaged biscuits in Pakistan. For over 45 years, EBM has been a symbol of trust and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM has an extremely diverse corporate social responsibility (CSR) portfolio, driven by a commitment to improving lives. With one of the largest CSR budgets amongst national and multi-national companies, EBM has made significant contributions in areas as diverse as health, education, community welfare, and sports related causes.