Karachi: Following the success of their recent S/S 2015 Collection showcase at the prestigious PFDC Sunsilk Fashion Week 2015, leading high street brand BeechTree inaugurated its brand new store at Dolmen Mall, Clifton, Designer Avenue, 2nd floor. The new store is home to the brand’s entire product range including pret, luxury pret, BeechTree’s 2015 PFDC Collection “Porcelain Dreams” alongside the brand’s debut Limited Edition unstitched lawn SS 2015 collection. On trend accessories, bags and footwear are also part of the product line up.
The new store was launched via an on ground media event that was attended by notable socialites, media personalities and esteemed members of the press. At the launch, the brand also presented its Spring/Summer 2015 collection via an exclusive fashion presentation with hair and makeup by the creative team of ‘N-pro by Nabila’.
Speaking about the launch of their new store, Brand Manager Kehkashan Raza said, “We are excited at the launch of our 3rd Store in Karachi – indeed this launch is a manifestation of our commitment to growth and retail accessibility as a fast fashion, high street brand. We are fortunate to have garnered a large and loyal following from high street shoppers and our design team is constantly exploring new product avenues to keeping the brand interesting, relevant and wearable. One such avenue for instance is our S/S 15 Limited Edition Unstitched Lawn collection which is now available at all our stores in Pakistan. At BeechTree we endeavor to create fashion that is trendy, chic and easy on the pocket”.
BeechTree is a fast fashion, high street brand making modern and trendy clothes that are easy on the pocket. Within a span of few years, the brand has emerged as a leading women’s wear brand in the local apparel industry since its inception in March 2010. BeechTree is the brain child of Shehryar Buksh of HKB Stores, who foresaw the need of an affordable label for the huge customer base visiting the parent store (HKB). Managed by Kehkashan Raza, an experienced textile professional, BeechTree has grown tremendously over the past five years with 10 outlets in all the major cities of Pakistan.