The highly anticipated and much awaited PFDC Sunsilk Fashion Week 2016 took place from 10th March to 13th March, 2016 in Lahore. The Fashion Week aims to highlight the best trends of modern fashion in Pakistan, essentially giving a chance to designers for showcasing their masterpieces.
Living up to its impressive repute, the PFDC Sunsilk Fashion Week 2016 featured the work of several renowned designers during the event and also dedicated exhibition areas at the venue for luxury brands and retailers to exhibit their products.
In this regard, Borjan collaborated with the Pakistan Fashion Design Council as the official shoe partner for the PFDC Sunsilk Fashion Week 2016, giving fashion lovers a chance to experience Borjan’s stunning collection of fashionable shoes and accessories.
Borjan had secured the backstage area at the event for exhibiting its fashion forward shoes and accessories, with the dedicated zone offering various activities and interesting activations to engage the audience.
The fashionable shoe range of Borjan was prominently on display at Borjan’s dedicated zone and models chose their favorite shoes amongst those displayed to wear at the event and also take to the ramp.
Borjan had also set up a Selfie Booth to let the fashion fraternity capture their best look and their distinctive style. Models as well as designers took to Borjan’s Selfie Booth for taking their selfies at the PFDC Sunsilk Fashion Week ’16.
Borjan’s fashion statement at PFDC Sunsilk Fashion Week ’16 took the social media by storm, and the moments captured with Borjan were instantly posted on Facebook, Twitter and Instagram. Both male and female models were able to get a live experience of Borjan’s fashionable shoes at the biggest fashion event of Pakistan, the PFDC Sunsilk Fashion Week ’16. The shoe range was met with an overwhelmingly positive response from the who’s who of fashion and everyone appreciated Borjan’s exquisite shoe range.
Live displays of posts and pictures by those using Borjan’s official hashtag, #BorjanPSFW16, just as they were being posted on the social media by the fashion folk at the event, were being given on the Surface Mount Device (SMD) placed at PFDC Sunsilk Fashion Week ’16 which made it all the more engaging and fun.
Several high profile designers and models, including Sunita Marshall, Ali Kureshi, Rehan Babar and many others, also graced the event where they had their pictures taken with Borjan’s shoes and also received souvenirs from the management of Borjan.
Borjan’s Business Manager, Mr Naveed Shehzad also attended the high profile event, and was very happy to see the huge response from the models and designers on Borjan’s stylish shoes. “Exploring vistas in fashion has been Borjan’s mantra since its inception,” he told during an interview with VJ Khalid Malik. “We are pleased to see such an enthusiastic interest in our products, and we’ll be back at the next PFDC event with even more amazing shoes and accessories in line with the high profile fashion requirements at this event.”