Careem Announces Zeeshan Baig as the GM Pakistan & Junaid Iqbal as MD Careem Pay

Junaid Iqbal, Managing Director (MD) Careem Pakistan, has taken on a new role at Careem, said a press statement issued by the company.

Effective August 2019, Junaid is leading Careem PAY the technology company’s payments platform, based out of Careem’s Head Office in Dubai, UAE.

He will continue to serve on the Board of Careem Pakistan and remain involved in key advocacy initiatives with regulatory authorities to help further the cause of Online Marketplaces in Pakistan.

Junaid, in his new role, will be responsible for the development and growth of Careem’s payments business, which is expected to announce its first product launch towards the end of third quarter 2019.

Careem PAY is a digital payments platform that will serve as a foundation for Careem’s vision of establishing a Super App, a mobile platform combining all aspects of a consumer’s world from transport, deliveries and payments into a single app.

Known as a growth turn-around specialist, Junaid is not new to the world of creating value in challenging ventures.

Junaid established Careem into a household name in Pakistan by laying the foundations of ride-hailing and accelerating Pakistan’s growth to become one of the largest market by volume in the region in just over 3 years.

Trained as an economist, Junaid’s list of achievements reach far beyond Careem. His career spans from trading energy futures at American Electric Power, to launching Pakistan’s premier live stock market TV show ‘Tezi Mandi’ at Geo TV and serving as CEO of Elixir Securities.

At Elixir Securities, Junaid led privatization deals including co-managing the largest ever equity transaction in Pakistan – the Government of Pakistan’s $1.02 billion stake sale in Habib Bank Ltd. Junaid also co-founded Salt Arts, Pakistan’s leading Arts management and production agency where he continues to serve as Chairman of the Board.

Zeeshan Hasib Baig becomes General Manager, Pakistan

Zeeshan Hasib Baig has taken on the role of General Manager Pakistan effective August 2019.

Zeeshan, a LUMS alumni and an ex-management consultant, joined Careem in 2017 as Operations Manager, leading multiple cities and spearheading new market expansions, rising to Country Director Operations, Pakistan.

His career growth within the organization has left little doubt in the confidence he inspires within the Careem Network.

Zeeshan brings in over 9 years of growth, transformation, and turnaround experience. Prior to joining Careem, Zeeshan worked as a management consultant at Deloitte, advising organizations and senior executives on strategy, operations, growth, and transformation initiatives across Middle East, North Africa, South Asia, and Europe.

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