Clarks opened its first ever store in Pakistan on the 11th of April 2015, bringing its range of beautifully versatile and expertly crafted footwear with effortless British style to the city of lights, Karachi at The Forum Shopping Mall, followed up with stores opening in Lahore and Islamabad.
The store gave a premium retail experience to its customers with Clarks signature collections and styles for both men and women. The store was inaugurated by the acting Deputy High Commissioner of the British High Commission Ms.Gillian Atkinson, followed by an opulent fashion presentation showcasing the latest in-store collection adorned by renowned models including Areeba Habib, Abbas Jafferi and Shahzad Noor.
C&J Clark International is a great British brand that has an impressive and unique heritage in shoe design that stretches back almost 200 years. The Clarks Company was born in Britain and still remains head quartered in the UK. It began in 1825, in a small cottage in the tiny English village of Street, Somerset. Soon, The Clarks launched their first ever shoe designed to fit the shape of the foot; an innovation that is still the bedrock of the Clarks brand reputation today. Till date, The Clarks brand has been manufacturing, designing and selling stylish, premium quality shoes fit for all fashion savvy individuals. Clarks is also well-known for its celebrity clientele and collaborations with high-fashion designers.
Nancy Huang, C&J Clark International President of Asia Pacific comments; “It’s always great to see a new Clarks store open especially when it’s in such a good position within a premium shopping mall. The Clarks Pakistan team and our partners have done a magnificent job getting the store open and looking amazing. We are in great company here in The Forum
Mall; it’s an impressive shopping destination with a fantastic mix of brand names and customers. We are delighted to be a part of it.”
The credit for Clarks launch in Pakistan goes to the much known Umer Group of Companies, the parent company for bringing up the international brand to Pakistan. Established in 1982, the Umer Group of Companies with headquarters in Karachi, Pakistan, has been at the forefront of industry in Pakistan for many years. Through dedicated efforts, hard work and by the grace of God Umer Group is one of the leading groups in textile industry of Pakistan.
The Clarks Group has built on its success as the leading shoe company in the UK to become a £1.5 billion global business operating retail, wholesale, franchise and online channels in over 100 markets worldwide. Their latest franchise in the heart of Pakistan endeavours to penetrate the markets and set impeccable shoe-trends.
The event was managed by Catwalk Event Management & productions and PR of the event was handled by Catalyst PR & Marketing. The hair & make up was done by the renowned Neelo Pirzada of Neelo’s Salon and Spa and backstage was managed by the talented students of AIFD.