Lahore: With the success of their Karachi flagship store launch in December 2014, acclaimed retail brand ‘Sapphire’ launched its Lahore flagship store in Gulberg 3, Lahore on Friday, 10th April 2015 with an exclusive preview of their new collections and outlet.
The new store hosts a diverse range of products which include stitched day wear, evening wear, unstitched printed fabric, roll fabric, scarves, a special formal range ‘Naqaash’, a menswear line ‘Shikaara’ and ‘Oriental’ a ready to wear line. The store also stocks Sapphire Lawn Vol1, featuring 15 intricate designs in 2 colourways, and a range of precious and semi-precious stones jewellery under the name ‘Nigeen’.
The launch event was well attended by fashion industry stalwarts, celebrities and media personalities alike and featured a fashion presentation which showcased a selection of Sapphire’s lawn designs and pieces from the brand’s menswear line. The event was managed by J&S with store window design by Aarij Hashmi, photography by Pinhole Studio and public relations by Lotus.
Speaking about the Lahore flagship store launch, Nabeel Abdullah Director Sapphire has said “We have received tremendous response from our flagship store in Karachi and look forward to providing the same quality in terms of fabric, designs and service to our patrons in Lahore. The idea is to sell a ‘designer’ product at an affordable price for all.”
On the launch of Sapphire Lahore Flagship store, Creative Director Khadijah Shah has said “Sapphire has a long and rich history of producing premier quality products and the brand looks forward to bringing the same quality services to Lahore through our new flagship store. With the launch we look forward to continuing our commitment to our patrons and are thrilled to finally introduce our retail ready to wear label in Lahore. My design team and I have spared no effort to create collections that are beautiful, versatile, on trend and cater to women from all walks of life, which underpins our design philosophy for Sapphire.”
Sapphire is a collaborative venture by one of Pakistan’s leading manufacturers of high quality textile products, the Sapphire Textiles and fashion designer Khadijah Shah of Élan as its Creative Director. The retail brand is inspired by the rich culture and heritage of the East and features high quality, aesthetically beautiful refined designer products at affordable prices, with a price range starting from PKR 2,200.