Karachi: L’Oréal Paris, the world’s leading beauty brand, celebrated the first of its kind ‘Ambassador of Fashion’ platform through a brunch hosted by L’Oréal Paris Excellence Crème and acclaimed couturier Nomi Ansari at Café Verde in Karachi on 10th May 2015. The ‘Ambassador of Fashion’ is a brand new beauty and fashion collaboration in Pakistan with coveted hair colour brand Excellence Crème as its flag-bearer. Indeed, as the Ambassador of Fashion, L’Oréal Paris Excellence Crème saw its first collaboration earlier this year with master couturier Nomi Ansari, Saba Ansari of Sabs Salon, model Amna Babar and photographer Nadir Feroz Khan of NFK Photography.
The intimate brunch celebrating the successful collaboration was hotly attended by fashion industry stalwarts, celebrities and media personalities alike and included a fashion showcase with models wearing Nomi Ansari’s bespoke designs for the campaign. The presentation revealed L’Oréal Pakistan Spokesperson Mehreen Syed, Sadaf Kanwal, Fia Khan, Areeba Habib, Amna Babar, Ekra Fayyaz and Abeer Adeel. Among those in attendance at the event were: Managing Director L’Oréal Pakistan Musharaf Hai, Marketing Director L’Oréal Pakistan Junaid Murtaza, General Manager – CPD at L’Oréal Pakistan Moazzam Ali Khan, Group Product Manager – CPD Hair Color at L’Oréal Pakistan Adeela Liaquat Ali Khan, fashion designers Deepak Perwani, Mohsin Ali and Wardha Saleem; jewellery designer Sheherzad Rahimtoola; Media personalities Adnan Siddiqui, Sonya Khan, Ali Kazmi, Nadia Hussain, Anoushey Ashraf, Mira Ansari and Shaneria Akram to name a selection; make-up artist and stylist Saba Ansari; photographers Nadir Feroz Khan and Tapu Javeri. The event was managed by The Pixies, with photography by Dragonfly and public relations by Lotus.
L’Oréal Paris Excellence Crème Gemstone Collection is inspired by the Rare Andalusite Gemstone. This new range comes in three magnetic Andalusite Brown shades which have been developed with an exclusive mix of cool & warm pigments while providing the signature Excellence Crème triple protection. With inclusive applicator instruments specially designed to create the ultimate Exquisite Browns look from the comfort of one’s home, the collection comes in three distinct shades: 4.3 (Golden Chestnut Brown), 5.3 (Golden Light Brown) and 6.7 (Chocolate Brown). The vision behind the collaboration is for L’Oréal Paris Excellence Crème, as the ambassador of fashion, to engage with dynamic Pakistani fashion to introduce all-encompassing beauty and fashion trends.
Speaking about the launch of the new L’Oréal Paris Excellence Crème Gemstone Collection and the ‘Ambassador of Fashion’ Platform, General Manager (Consumer Products’ Division) at L’Oréal Pakistan, Moazzam Ali Khan said, “With a legacy which spans over 100 years, L’Oréal Paris is not just the world leader in beauty, but is also a brand which through its pioneering innovations in make-up and specifically in hair care, has created a marriage between beauty, fashion and glamour. Through targeted initiatives such as our strategic partnership at PFDC L’Oréal Paris Bridal Week and now through our association with Nomi Ansari, we are seeking to further augment the relationship between fashion and beauty the unique L’Oréal Paris way. As a leading fashion designer who’s renowned for his use of dynamic colors, Nomi Ansari was but a natural partner for us to collaborate with on the new Gemstone Collection from Excellence Crème. We feel that this collaboration will go a long way in establishing Excellence Crème and towards cementing the brand’s credentials as being the ‘Ambassador of Fashion’”.
“The ‘Ambassador of Fashion’ platform from Excellence Crème is a remarkable way of blending fashion and beauty. We came up with three looks, very sensual and elegant, to complement the Gemstone Collection from Excellence Crème. Certain things we kept in mind – it has to be beautiful, it has to be gorgeous and it has to be very current!” said Nomi Ansari on his collaboration with the L’Oréal Paris Excellence Crème and the Gemstone collection.
Rated the world’s no. 1i hair color, Excellence Crème uses an advance hair care technology with three active protectant ingredients for smooth, silky, and replenished hair. The new hair color kit is available for PKR 1,049 at all leading retailers nationwide.