PHD Pakistan has successfully taken on the digital marketing duties for Unilever Pakistan after a highly fought pitch process spanning from November 2014. PHD Pakistan was awarded the Digital contract for their Home Care and Personal Care segments which consists of 10 brands including Surf Excel, Fair and Lovely, Ponds and Vaseline.
Speaking at the news break on the win, Susana Tsui, the CEO for PHD Asia Pacific said “It’s always wonderful news to hear of our partners gaining fresh ground with our global clients. UL is at the core centre of our focus and we are extremely excited to add PHD Pakistan to the UL partner network. UL is the most prestigious of our businesses and we fully support the Pakistan operations with knowledge, technical skills training and sharing of global UL practices.”
PHD Pakistan is a part of the Omnicom Media Group, one of the largest media companies of the world with a strong Pakistan operation. This win adds Unilever Pakistan to PHD’s global family which currently handles Unilever in the USA, Europe, Asia and the Pacific belts.