Karachi: Standard Chartered Pakistan received its first National CSR Award for “Child Centric CSR “ in the country . The Awards were organised by the Pakistan National CSR organisation in Karachi.The Bank was nominated and recognised for its contributions made under its global Seeing is Believing in Pakistan. Promoting the social and economic wellbeing of communities is a critical component of our strategy to support sustainable development in our markets .Seeing is Believing (SiB) is our flagship community investment programme and addresses avoidable blindness.
Since its launch in 2004, the Bank has reached 11 million beneficiaries in Pakistan alone. Under Phase IV of the Seeing is Believing project, initiated in 2011, over 1.3 million children have been screened for refractive errors. This phase of the project aims to identify children with eye care needs and to provide the required eye care services – surgeries, spectacles, low vision devices. This project has helped build awareness in schools and associated communities through school screening, awareness building and advocacy. By virtue of the difference made by its efforts in eye health, Standard Chartered is the only corporate member to sit on the National Council of Eye Health.
Commenting on this award Shazad Dada, Chief Executive Officer, Standard Chartered Pakistan said, “Promoting the social and economic well being of communities is a critical component of our strategy to support sustainable development in our markets. Our strategy is deep rooted, embedding sustainability into our processes and strengthening relationships between our business, community, government and clients. Our community efforts in Pakistan are actively driven by our workforce through fundraising and volunteering activities that support our global and local sustainability initiatives. This award comes as testament to our continuous efforts towards community investment in Pakistan.”
35 organisations were recognised in a number of categories. The ceremony was attended by a number of business leaders, CEOs of participating companies and representatives from UN agencies. Winners were selected on the basis of the company’s CSR activities; particularly social impact; addressing all key stakeholders; sincerity and on-going commitment to responsible business; involvement in community related activities and diversity and engagement. The companies were evaluated for their overall CSR best practices and impact and not for one-offs or short – term projects.