Karachi: One of the leading perfumes brands Versace launched their new Eros pour Femme in a star studded event. The launch was based around the theme of surrendering oneself to the force of desire and the beauty of existence, which will feature a gold carpet followed by a fashion presentation and an enthralling performance by Aalia Chinoey.
The event was attended by crème de le crème of entertainment and Fashion industry including Waseem & Shaneira Akram, Moammar Rana, Behroza Sabzwari, Humayun Saeed, Sahir Lodhi, Maheen Khan, Ahsan Khan & Iffat Omer. The night started with the unveiling of new Eros Pour Femme following by the fashion presentation by leading models.
Multitech is the leading company in cosmetic and perfume industry and by each passing year its brand portfolio is getting more impressive. Multitech had start edits journey in 2002 with unpopular brands and by doing continuous efforts, hard work and passion they are now the leader in the industry and having the most world renowned brands from Luxury to premium.
Multitech is contributing its role to develop the cosmetic and perfume industry according to the international standards and facing the challenges to transform from traditional to modern. After introducing the major world known brands in Pakistan they took another major initiative towards modernizing retail in perfume & cosmetic industry and the Scentsation is the first drop of the rain in this industry.
Among the fashion lovers Scentsation is the popular name for fragrances and cosmetics, also people have strong confidence about the originality of the products and wide range of the brands available. Scentsation is now located at all the leading malls of Pakistan and this is not the end yet. Now Multitech feels responsible to educate the retail industry about upgrading themselves according to the international retail standards.