VimpelCom appoints Spark – SMG to manage global media planning and buying

Spark, part of Starcom Mediavest Group, wins planning, management and buying for Mobilink in Pakistan, third time in a row. Besides Pakistan, SMG will also be looking after VimpelCom’s brands in Russia, Ukraine, Uzbekistan, Kazakhstan and Georgia.

Rozzyn Boy, Chief Communications & Brand Officer at VimpelCom, said: “VimpelCom embarked on a transformation program earlier this year, which aims to significantly improve our operational efficiencies, reduce our cost base and reinvent ourselves as a truly digital business. As part of this strategy, we are globalizing a number of our supplier relationships and optimizing our position as a customer-centric international organization, driven by innovation and digital models. In a customer-first world, having the right digitally savvy creative and media planning partners is key to our marketing maturity and interactions with our valued customers.”

“After a robust review of potential agency networks across our footprint, we are pleased to welcome Dentsu Aegis Network and Starcom Mediavest Group as our strategic media planning and buying partners for the VimpelCom Group.”

About Spark – SMG

Backed by the power of Starcom MediaVest Group, Spark is part of one of the largest and most celebrated global brand communications and consumer contact organizations, with more than 110 offices in 67 countries worldwide.

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