Lahore: FINCA, the leading microfinance bank has recently participated in “MAP MARCONS 2017” conference held in Pearl Continental Lahore. The main objectives of MARCON was to keep the marketing professionals abreast of the developments in the field of marketing in terms of new marketing techniques and tools, new challenges and changing marketing trends around the world.
CEO of FINCA Microfinance Bank Ltd (FMBL), Mr. Mudassar Aqil highlighted the new paradigm of marketing in the current era and how digital marketing is overpowering and surpassing the traditional marketing. The aim was to put forward the marketing techniques, rapid growth of digital marketing and the adoption of these digital marketing in the everyday business.
Commenting about this event CEO of FINCA Mr. Mudassar Aqil said “We are excited to be a part of this event and represent FINCA as a corporate and social entity. We are working hard on our end to highlight the importance of various marketing strategies and keep our pace by following the modern digital trends “
The event was also attended by Minister of Planning and development of Pakistan Ahsan Iqbal, marketing professional of renowned companies like Coca Cola, Unilever, Telenor and Print, and electrnicmedia in presence.